A topic of discussion among artists has often been “style”. it’s interesting to note that as an artist ages and technique is refined, the artist’s style remains the same. This holds true for myself as I encounter life transitions, further refine my craft, and learn more and more about photography. After all these changes to my person, my style remains “my style”. You can see this in the great masters work as well. For instance, the famous Degas’ work including sculptures, drawings and paintings are so similar across time that a Degas is always definably a Degas. I’m updating my “identity”, as it’s called in the marketing world, to be consistent with my personality and work. My friend and gifted artist, Martine Forte, is the designer. She has a definite style of her own, which is cohesive with what I want to express. Here are some examples of the new look. The new logo is above. I’d love your comments please.
New Wedding Postcard front & back (designed by Martine Forte)
Business card – front & back (designed by Martine Forte)
Letterhead and envelopes carry this look as well with the logo and blue star background. Notice that the same feel or mood is carried throughout these pieces in the design; this is the signature of a savvy designer. The bluebird is an animated version of a portion of my bluebird & cloud tattoo. Bluebirds are significant and I consider them to be my animal totem. So, this design is meaningful to me.
Wedding brochure – front & back (designed by Martine Forte)
Wedding brochure inside facing pages (below)
It’s of the utmost importance to make your identity reflect your work. Find a designer that not only is good at their craft, but is like-minded because the designs they create will not only reflect you, but will reflect them. If your design experience is fun and creative, this is a good indicator that you’ve chosen the right person for you. If it’s painstaking from the get-go, you might want to look elsewhere.Share on Facebook